From Aexo Digital to The Aexo Company: Expanding Beyond Services into Products, Media, and Experiences

Aexo Digital announces its transformation into The Aexo Company, marking a new chapter in the company's evolution from a marketing and technology business into a broader creative company spanning services, digital products, media, entertainment, and experiences.

Founded initially around marketing and technology services, Aexo Digital was built on expertise in helping businesses navigate the digital landscape. But from the beginning, its founder, Boris Lianto, envisioned a company that could grow beyond delivering services for clients and begin building its own products, media properties, and creative ventures.

For Boris, marketing and technology were natural starting points—industries closely connected to his professional background. Yet his vision of the creative industry has always extended beyond the traditional agency model.

As the industry evolves, he believes that building a sustainable creative business requires more than providing services alone. While client services remain an important foundation, developing proprietary products, intellectual properties, media platforms, and audience experiences creates additional opportunities to innovate, build long-term value, and reach people in new ways.

This belief has shaped the evolution of Aexo Digital into The Aexo Company.

“We never intended for Aexo to be limited to a marketing and technology services company. Those were our starting points, but the vision was always bigger. I see the creative industry as something much broader than client work. We can build our own products, develop original media and intellectual properties, and create experiences that connect brands with audiences in different ways. The Aexo Company gives that vision a broader structure to grow.”
— Boris Lianto, Founder of The Aexo Company

Beyond Services: Building a Broader Creative Ecosystem

The transition to The Aexo Company reflects a broader business direction: combining service-based businesses with the development of proprietary products and creative ventures.

Under this structure, the company brings together specialized brands that serve clients, build digital solutions, develop media properties, and create experiences for audiences. Each brand operates with its own focus while contributing to a wider ecosystem of capabilities.

The company will continue to serve clients through its established service businesses while expanding its investment in products and ventures designed for audiences and markets beyond individual client engagements.

This approach is built on the belief that services and products do not have to operate separately. Client projects provide practical experience, industry insight, and opportunities to solve real-world problems. Meanwhile, proprietary products and media ventures allow the company to explore ideas, develop original intellectual properties, and build value over time.

Each side can strengthen the other, creating a more connected and versatile creative business.

A House of Specialized Brands

As part of the transformation, The Aexo Company establishes a broader structure for its portfolio of specialized brands, each focused on a distinct area of the creative and digital landscape.

Aexo Digital remains the company's digital marketing services brand, continuing to help clients with digital marketing strategy, social media, content, and related services.

StarEvo continues to focus on influencer and creator management, connecting brands with relevant creators and supporting campaign execution.

Studio Pixelot continues to deliver video production services, helping brands bring ideas and campaigns to life through visual storytelling.

The Web Inc. remains focused on website development and digital product services for clients, translating business needs into digital experiences and solutions.

Alongside these established service brands, the company is developing additional ventures that expand its reach beyond client services.

Nestbit is the company's digital product brand, focused on developing applications using subscription-based and pay-per-use business models.

Revo is dedicated to developing and managing a portfolio of media brands built around specific audiences, interests, and content formats.

Aexperian focuses on creating and organizing experiences that connect audiences with engaging activities and opportunities, including experiences developed in collaboration with brands.

Together, these brands represent different expressions of the same broader ambition: combining creativity, technology, and business thinking to build services, products, media, and experiences.

A New Structure, the Same Principles

While the company's name and structure are evolving, its underlying principles remain unchanged.

Quality, purposeful creativity, meaningful experiences, and the practical application of technology continue to guide how the company approaches its work. The transformation is intended to strengthen these principles by giving each brand a clearer role, a more focused identity, and room to develop within a larger organization.

Rather than operating as disconnected businesses, the brands can draw on complementary capabilities across the ecosystem. Creative production can support media development. Technology can enable new products. Marketing expertise can help build audiences. Audience insights can inform future products and experiences.

This structure creates opportunities for collaboration across disciplines while allowing each brand to concentrate on what it does best.

The transformation also reflects a long-term perspective on the creative industry. The Aexo Company aims to build not only through the projects it delivers today, but also through the products, intellectual properties, media brands, and experiences it develops for the future.

Looking Ahead

The transition from Aexo Digital to The Aexo Company marks an evolution in how the business defines its opportunities and organizes its capabilities.

What began as a marketing and technology company is expanding into a broader creative ecosystem—one that continues to serve clients while developing its own ventures across digital products, media, entertainment, and experiences.

The ambition is not simply to operate more businesses, but to build a connected portfolio in which specialized brands can grow independently, collaborate where their capabilities intersect, and contribute to a larger vision.